Strategi Pengembangan Usaha Fermentasi Biji Kakao Di Kecamatan Juli Kabupaten Bireuen Provinsi Aceh (Studi Kasus Koperasi Perkebunan Kakao Bireuen)

نویسندگان

چکیده

The purpose of this study was to determine the strategy for developing a cocoa fermentation business in been plantation cooperative, analyze internal and external factors that were influenced by cooperative. Strenght, Weakness, Opportunity, Threat (SWOT) analysis conducted formulate an integrated alternative strategy. QSPM method is then used evaluate results showed position development bireuen cooperative quadrant 5 (Hold Mountain strategy), which means implemented market penetration product development. From SWOT analysis, marketing strategies will be carried out cooperatives include 1) S-O strategy, namely maintaining relationships between institutions maintining physical quality taste at reasonable prince 2) W-O collaborating with financial additional capital 3) S-T human resources face increasingly fierce competition 4) W-T increasing production income get good seeds

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ژورنال

عنوان ژورنال: Jurnal Ilmiah Mahasiswa Pertanian

سال: 2022

ISSN: ['2614-6053', '2615-2878']

DOI: https://doi.org/10.17969/jimfp.v7i2.19682